I work closely, directly, and without agency layers. I care about strategy as much as aesthetics. I design for real-world use - not just for presentations.

About StudiOh!

I’m Paulina, a multidisciplinary designer from Germany, based in Lisbon.

I grew up in a family of restaurant owners and designers, somewhere between great food and beautiful things. Hospitality isn’t a niche I picked - it’s the environment I learned in.

My work spans strategic brand design, visual identity, editorial design, and illustration, with a strong interest in how visual language communicates identity, emotion, and humour.

Alongside hospitality brands, I’ve worked with cultural institutions and international organisations, including UN Volunteers and government funded instutions like the Palacio das Belas Artes in Lisbon.

Different contexts. Same skill: translating values and ideas into clear, impactful visual systems.

Love Letters

Pauli is highly talented and dedicated.
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She combines professionalism with approachability and of course lots of creativity! She’s strategic and organised, making for a smooth and effective project delivery.
We were extremely satisfied with her work on every level.

Pauli was so easy to work with!

For A Tavola, she created a real eye-catcher. People literally stopped in the street because of the design. It gave our street bar a strong presence from day one.

She also helped us build our social media, which made a big difference in reaching clients in our rural area. We’re truly happy with the result.

Working with Pauli on Wild Tables was such a great experience. She understood our vision straight away and translated it perfectly into the design.

The whole process felt collaborative and smooth. We honestly can’t wait to launch our business with this new look.